Greg has 20 years experience as a generalist designer and 10 years as a product designer. He studied design, fine arts and photography.
Since 2005, I’ve been a multidisciplinary designer, tackling a diverse range of digital projects from social media platforms and payment systems to cutting-edge technologies like blockchain and Web3. My work spans numerous sectors including real estate solutions, machine learning, cryptocurrency, sports applications, and print-on-demand services.
My background in project management, design, and development, paired with a friendly and professional demeanor, makes it easy for me to fit into various project teams. I see every new challenge as a chance to learn and grow. I’m especially passionate about the potential of blockchain and Web3 technologies to revolutionize how we interact with digital platforms.
The first step is all about gaining an empathetic understanding of the problem you're trying to solve, primarily from the perspective of those experiencing the issue. This involves engaging with users, observing their behaviors, and immersing yourself in their environment to gather deep insights.
After gathering insights, the next step is to synthesize this information to define the core problems you have identified. This stage involves framing the problem in a user-centered manner, which guides the design team’s focus and fosters a clear understanding of the users’ needs and challenges.
With a clear problem definition in hand, you now explore a wide array of possible solutions by generating a large volume of ideas. This phase encourages thinking outside the box to identify new solutions to the problem statement you've defined and begins to shape the path forward.
The fourth step involves producing scaled-down versions of the product or specific features found within the product, to investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.
Finally, the rigorous testing phase, where solutions are tested with users to gain feedback. This feedback may reveal unforeseen insights about the user or the problem, leading back to previous steps in a cyclic manner. This iterative process is crucial for refining and making improvements to the solution, ensuring that the final product truly meets the users’ needs.
